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The Economist,

Liberalism at Large

The World According to the Economist

by Alexander Zevin

Hardback

Hardback

£25.00

12 November 2019 / 9781781686249

Forthcoming

https://www.versobooks.com/books/3090-liberalism-at-large

Pathbreaking history of modern liberalism told through the pages of one of its most zealous supporters

In this landmark book, Alexander Zevin looks at the development of modern liberalism by examining the long history of the Economist newspaper, which, since 1843, has been the most tireless – and internationally influential – champion of the liberal cause anywhere in the world. But what exactly is liberalism, and how has its message evolved?

Liberalism at Large examines a political ideology on the move as it confronts the challenges that classical doctrine left unresolved: the rise of democracy, the expansion of empire, the ascendancy of high finance. Contact with such momentous forces was never going to leave the proponents of liberal values unchanged. Zevin holds a mirror to the politics—and personalities—of Economist editors past and present, from Victorian banker-essayists James Wilson and Walter Bagehot to latter-day eminences Bill Emmott and Zanny Minton Beddoes.

Today, neither economic crisis at home nor permanent warfare abroad has dimmed the Economist’s belief in unfettered markets, limited government, and a free hand for the West. Confidante to the powerful, emissary for the financial sector, portal onto international affairs, the bestselling newsweekly shapes the world its readers – as well as everyone else – inhabit. This is the first critical biography of one of the architects of a liberal world order now under increasing strain.

Victorian magazine flourishes in the 21st century

https://mondediplo.com/2012/09/10theeconomist

The Economist’s secret

All other publications may be in decline, but the circulation and ad revenues of The Economist, especially in the US, are not just stable but growing. Why is everybody so awed?

by Alexander Zevin

Print journalism is in crisis, as newsstand sales, subscriptions and ad revenues all decline while the promised online profits are slow to arrive. None of which quite applies to The Economist. It has had newsstand setbacks, but its long-term success, particularly in the US, now its major market, remains a good news story. When editor Bill Emmott stepped down in 2006, US National Public Radio asked him how a magazine with a “sleep-inducing title” and “esoteric content” could have achieved a 13% rise in readership in 2005. Its circulation figures for 2010 — 1.42 million, 820,000 in the US — have filled the media with awe.

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https://newleftreview.org/issues/II94/articles/alexander-zevin-the-snuffer-of-lamps

London Review of books

Every Penny a Vote

Alexander Zevin

BUYGlobalists: The End of Empire and the Birth of Neoliberalism by Quinn Slobodian

Harvard, 381 pp, £25.95, March 2018, ISBN 978 0 674 97952 9

https://www.lrb.co.uk/v41/n16/alexander-zevin/every-penny-a-vote
https://literaryreview.co.uk/man-of-les-people

JONATHAN MEADES

MAN OF LES PEOPLE

REVOLUTION FRAN
https://archives.cjr.org/the_audit/the_stand-alone_new_york_times.php

The NYT’s paywall overtakes digital ads

Meantime, the Globe’s drag on the Times, quantified

By Ryan Chittum

NOVEMBER 1, 2013

570 WORDS

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THIS STORY

It was only a little more than two years ago that the conventional wisdom said The New York Times shouldn’t—or couldn’t—charge online.

You don’t hear that anymore with the massive success of the Times’s paywall, which hit 727,000 subscribers in the quarter, up 28,000 in three months.

Even bigger, the Times’s paywall revenue has soared past its digital ad revenue. Digital subscriptions brought in $37.7 million in the third quarter, while digital ads brought just $32.9 million. When you consider the print-boosting effects of the paywall, which I’d estimate very (very) roughly at several million dollars a quarter, the paywall looks even better.

As Ken Doctor writes, “The reader revenue strategy is working. Period.”

NYT revenue actually increased 2 percent in the 3rd quarter thanks to higher reader revenue and slower ad losses. The shocking digital-subscriber growth of the first two years has slowed, though, which means the paper’s upcoming expansion of its digital subscription model will be critical to continuing its stabilization.

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