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The Crosby Show Analysis. Bojos, Fish and Chips and Marmite Advert. 4 Pamphleteers by Roger Lewis ( Porthos) @GrubStreetJorno @Survation @wiki_ballot @financialeyes @DavidGolemXIV @JoeBlob20

November 13, 2019

Q: Hey! Boris, all right?

A: I’m good how you?

00:05

Q:What’s been on your mind today?

00:07

A: Well I can’t hide it from you, I’ve been

00:09

thinking a bit about this general

00:11

election campaign.

Q:How do you typically

00:13

start your day?

A: I tend to get up pretty

00:16

early and then I go down and take the

00:19

dog for a walk and the dog does his business

00:20

and so that’s that’s my start to the day.

00:23

Q: And what’s the most surprising thing you

00:25

found about being p.m.?

A: I was pretty

00:28

incredulous the other day when I found

00:30

out I couldn’t actually get a Thai curry

00:33

to deliver to number 10 because of

00:36

the the security problems the security

00:39

there that was too tight

Q; and on that

00:40

subject

00:41

fish and chips or a Sunday roast

A: I think

00:46

fish and chips on a cold night on the

00:49

beach you can’t beat it.

Q:why are we having

00:53

this election

We’re having this election

00:56

because basically the whole political

00:59

system is paralyzed and we have a

01:02

fantastic Brexit deal that we did. Nobody

01:04

said we could do it but we did and then

01:06

Parliament refused to knock it

01:09

through so that we’re stuck in there in

01:12

the EU when we the people voted to leave

01:14

so we need to have an election this one

01:17

divides opinion but Marmite yes or no

01:20

marmite yes!

Q:what do you think are the

01:23

biggest challenges facing our country

01:25

A: This is an amazing country it’s going

01:27

gangbusters in so many ways we lead the

01:29

world in so many technologies but our

01:32

political system is blocked at the

01:34

moment and that’s the thing that we

01:35

need to address it needs to get a new

01:39

government a new majority government and

01:41

I hope a Conservative government and

01:43

move this thing off

Q: Now I know you’re a

01:45

very busy man but when did when was

01:47

last time you cooked and what did you

01:49

make.

how are you ( A man walks past in the corridor, was this casted or spontaneous?)ed.

01:51

A:The last time I cooked was last night

01:56

and I made steak and oven chips which

02:00

were very good.

Q: What’s your favorite band.

02:04

look this is either The Clash

02:06

or it’s The Rolling Stones and mainly I

02:15

listen to The Rolling Stones now there

02:16

so you can you can make of that what you

02:18

will.

Q: what would you say to

02:20

someone who’s wondering who to vote for

02:22

in this election?

I would say it is a

02:25

very very simple choice you could either

02:29

go with Jeremy Corbyn and the Labour

02:33

Party and be in no doubt that if you

02:36

vote for any other of the minor parties

02:38

you will end up with a coalition of

02:40

chaos with Jeremy Corbyn at the lead at

02:43

the head and that would not only be an

02:46

economic catastrophe for this country

02:47

would also be a political disaster

02:50

because their program would you believe

02:52

it is for another Brexit referendum

02:55

another referendum next year spend the

02:58

whole of the next year in a referendum

03:00

on Brexit. A referendum on Scotland to

03:03

say nothing of the economic catastrophe

03:06

involved in a Corbyn led socialist

03:09

semi Marxist Labour government, or, you

03:12

can go with us and Get Brexit done with

03:16

our deal which is ready to go oven

03:18

ready, slam it in the microwave it’s

03:20

there do it get it done in days and take

03:24

the country forward we’re investing

03:26

massively in the NHS the biggest

03:28

investment for a generation massively in

03:29

schools in policing 20,000 police were

03:33

putting out on the streets of this

03:34

country we’re going to be doing a huge

03:36

infrastructure revolution for the whole

03:39

of the UK gigabit broadband across the

03:42

whole of the UK and we can pay for all

03:45

that

03:45

as we’re the party that understands

03:48

the importance of a dynamic market

03:51

economy so that’s my message vote for

03:54

us vote for a compassionate one nation

03:57

Conservative government that understands

04:00

the symmetry between a free market

04:02

economy and great-great public services

04:05

let’s get Brexit done and unleash

04:10

the potential of this whole country see

04:14

you later

04:30

you

Salience, Relevance, Differentiation and The Polling Booth , A Crosby Show Blogzine.

rogerglewis Uncategorized May 30, 2017 20 Minutes

Salience, Relevance, Differentiation and The Polling Booth point of sale

The NHS, Fairness, Immigration & People, Brexit and an end to Austerity. Are the Relevant and Salient issues I get from the Data.

Applying An analysis with the lens of Lynton Crosby’s 4 Elements in Campaigning, Namely;

Crosby says “if in Doubt Believe in something”, if your losing
then get someone else to do the Dirty work for you.

1. Salience, ( Is it out there)

2. Relevance ( Do the people Give a Shit?)
Is it personally Relevant?

3. Differentiation ( They say That Too.)
Political Differences, Wheres the change, why change?

4. The point of Sale Execution (WTF?)
(Making the Lies Stick, Connect the policies to the Party.

Surrogates. Negative Campaigning.
Candidates must carry

( The figures are Video Timings for direct Quotes)

Who is your Anti?

Applying Lynton Crosby’s Method

1. Salience, ( Is it out there)

BREXIT BREXIT BREXIT?

2. Relevance ( Do the people Give a Shit?)
Is it personally Relevant?

BREXIT BREXIT BREXIT BREXIT, He’s a man of the people Ordinary Bloke and by the way BREXIT BREIT Crobys a Commie and Labour is shit at the economy.

3. Differentiation ( They say That Too.)
Political Differences, Wheres the change, why change?

BREXIT or Remain and more referendums and BREXIT BREXIT BREXIT

4. The point of Sale Execution (WTF?)
(Making the Lies Stick, Connect the policies to the Party.

US US US US , COnservative PArty the others is a Coalition of chaos and I think he mentions BREXIT.

Bojos deal as it stands is BRINO, How the system may be gamed to get Soverieghty back from the Gloabalists is another question.

You’re giving too much credit to politicians, the implication of #Brexit is that, in #EUref, the #People chose the 'narrative identity' they share with #CANZUK & #QueensRealms, our #MagnaCarta n/i, NOT #EU’s alternative; a choice of 2 futures & the People clearly chose to #Leave pic.twitter.com/rS3EdnS0Vg

— George Richardson (@ga_richardson) November 13, 2019

This shows the @BorisJohnson as he is and as he was when I was his Sports Commissioner for London -a great motivator,not tribal,prepared to work with those who wanted to get things done,willing to listen to advice with a positive attitude and a belief in the UK’s potential! https://t.co/1ffsOo5LnI

— Kate Hoey (@CatharineHoey) November 12, 2019

Rob Ford

@robfordmancs

Politics Prof, Manchester Uni “It is the folly of too many to mistake the echo of a London coffee-house for the voice of the kingdom.” (Jonathan Swift)

https://twitter.com/hakhverdian/status/1194509995712425984

“Farage doesn’t need to stand as an MP. He has already enacted in large part a hostile takeover of a larger party. He’s dragged it almost entirely into his terrain. He has won in that sense.” @robfordmancs dropped by to talk about the upcoming election. https://t.co/14uNGyjIQc pic.twitter.com/XiEUi6A4EC

— Armen Hakhverdian (@hakhverdian) November 13, 2019

Westminster voting intention:

CON: 37% (+1)
LAB: 29% (-)
LDEM: 17% (-)
BREX: 9% (-2)
GRN: 3% (-)

via @ComRes, 08 – 10 Nov
Chgs. w/ 05 Nov

— Britain Elects (@BritainElects) November 12, 2019

Gedling, constituency voting intention:

LAB: 42% (-10)
CON: 37% (-6)
BREX: 13% (+13)
LDEM: 6% (+4)
GRN: 1% (-)

via @Survation, 04 Nov
Chgs. w/ GE2017 result

— Britain Elects (@BritainElects) November 7, 2019